Southwestern Family of Companies

7 Traits To Look For When Hiring a Sales Rep

By Hans Schlegel, Partner, Sales

We all know the expression: “You’re not selling a product; you’re selling yourself.” It’s a sales adage so old that it veers on the edge of cliche — but that doesn’t make it any less true. That’s why anybody who’s hiring sales representatives knows that the quality of the product or service being sold is just as important as the…