May 15, 2023

How Ghosting Candidates and Taking Too Long to Hire Can Damage a Company’s Reputation

Job hunting can be a stressful and time-consuming process for candidates, and unfortunately, some companies make it even harder by ghosting candidates or taking too long to hire. Ghosting refers to the practice of suddenly cutting off communication with someone, and in the context of job applications or interviews, it can happen when a company stops responding to a candidate’s request for feedback after an interview. Taking too long to hire, on the other hand, means that the hiring process drags on for an extended period, causing frustration and uncertainty for candidates.

While it may seem like ghosting or taking too long to hire is a harmless practice, it can actually damage a company’s reputation and brand image. Here’s why:

The Negative Impact of Ghosting

When candidates are ghosted by a company, it can be a frustrating and demoralizing experience. The candidate may have invested time and effort into the application and interview process, only to be left in the dark with no feedback or communication from the company. This can leave the candidate feeling undervalued and disrespected, and it can harm their perception of the company.

Additionally, when candidates have a negative experience with a company during the hiring process, they are likely to share that experience with others. In today’s age of social media and online reviews, negative feedback can spread quickly and damage a company’s reputation. Think about the last time you were less than impressed with a restaurant- bad reviews travel very fast!

The Negative Impact of Taking Too Long to Hire

Taking too long to hire can also damage a company’s reputation. When the hiring process drags on for an extended period, candidates may become frustrated and lose interest in the position or the company. Interest levels may grow with each interview but if it takes too long, candidates will ultimately start to wonder if this is a system-wide problem where decisions take far too long in general, making it difficult to get things done, overall.

Best Practices for Companies

To avoid damaging their reputation and brand image, companies should take steps to ensure their candidates are in a timely and responsive hiring process. Here are some best practices:

    1. Communicate regularly and transparently with candidates throughout the hiring process. Let candidates know what to expect and keep them informed of any delays or changes in the timeline.
    2. Provide feedback to candidates after interviews, even if they are not selected for the position. This shows respect for the candidate’s time and effort and can help build a positive perception of the company.
    3. Streamline the process as much as possible to minimize delays. Consider the key elements that are necessary before you begin the interview process and make sure that all stakeholders are in agreement. Yes, there may be some tweaks along the way, but keep them to a minimum as much as possible. In today’s world, candidates may be looking at more than one opportunity and sometimes it comes down to which company can move through the process the most efficiently.
    4. Ensure that each interviewer is essential to the hiring process and that their questions and tasks are relevant to the position. Avoid unnecessary steps that can cause the process to drag on and exhaust candidates. This can help to speed up the process and ensure that the individual who joins is excited to be a part of the company rather than just plain worn out!

By following these best practices, companies can improve their reputation and attract top talent. A positive candidate experience can go a long way in building a strong employer brand and positioning the company as an employer of choice in this highly competitive job market.

Cathy Moll, CPC

Cathy Moll, CPC

Cathy is a Partner with ThinkingAhead. She leads a core group of professionals with a client base in the Life Sciences practice at the office...

Learn More